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ZAROOB, literally translates to “small alley”. It is a concept inspired by the traditional street food vendors found around the Levant region. 

Shams El Balad is a grassroots cafe that celebrates local craft, produce and culture, and it is one of Amman's first farm to table outlets and it was the extension of 7iber space run by Hazem Malhas of Shams Group. 

This annual award will strive to serve as an encouragement and awareness raising instrument among various segments of the local community. 

At the center of this idea is how the RTA touches different people’s lives and their individual stories. These stories should reflect the multi-cultural environment of UAE and interlink them with the various modes of transport the RTA provides. 

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